Social Media
The following table and figure present the percentages of Grey Bruce adults who used social media, such as Facebook, Twitter, YouTube, Pinterest or blogs. About 70% of Grey Bruce adults aged 18 and older used social media in 2015. Among younger adult residents of Grey Bruce (aged 18 to 44), 93% used social media. Social media use was significantly higher among younger adults than middle-aged and older adults. About 70% of Grey Bruce residents aged 45 to 64 used social media, as did just under 49% of residents aged 65 and older.
Figure: Percentage of Grey Bruce Adults Using Social Media by Age, 2015
Table: Use of social media by age group, Grey Bruce Adults, 2015
|
Age Group
|
Rate (95% CI)
|
|
Overall
|
70.5% (64.0% to 76.3%)
|
|
Younger Adults (18 to 44)
|
93.3% (83.3% to 97.5%)
|
|
Older Adults (45 to 64)
|
70.4% (60.2% to 78.9%)
|
|
Seniors (65 and over)
|
48.8% (37.0% to 60.7%)
|
Read the full report here: Social Media Use in Grey Bruce